Bitcoin Japan, previously known as Horita Marusho, is making a significant move into the cryptocurrency space with plans to raise around 9.66 billion yen, which translates to approximately $60 million. Out of this, 662 million yen will directly go towards acquiring Bitcoin, marking the company's first venture into Bitcoin treasury allocations since it rebranded.
The fresh funding aims to diversify into several investment areas, including private equity, rare earth mining, and a Robot-as-a-Service (RaaS) business model. A substantial chunk, roughly 3.756 billion yen, is earmarked for private equity investments, while 3.503 billion yen targets rare earth mining ventures in South Africa. The remaining funds include allocations for working capital, underscoring the company’s strategic approach.
In a bid to raise these funds, Bitcoin Japan will issue 1.5 billion yen in unsecured convertible bonds in collaboration with the Cayman Islands-based EVO FUND. This financial tool will allow investors to exchange their debt for the company's shares at a fixed price in the future. This method is expected to ease pressure on Bitcoin Japan's share price by allowing gradual conversions, although the company still holds the obligation for repayment if the bonds do not convert.
Despite its ambitious plans, Bitcoin Japan faces challenges as it has yet to purchase any Bitcoin since its transformation. The initial attempt to fund the Bitcoin treasury strategy back in December 2025 fell short, raising only 3.095 billion yen instead of the estimated 5.715 billion yen due to lackluster investor interest.
Looking ahead, the company plans to deploy its Bitcoin funds cautiously, adjusting to market conditions. Although specific timelines for Bitcoin acquisitions or performance metrics remain undisclosed, Bitcoin Japan considers Bitcoin a long-term defense against the declining value of fiat currencies. The road may be uncertain, but the move signals a growing interest in cryptocurrency investment among traditional firms, illustrating a shift in strategy.
This material is informational and not financial advice.
