Matt Cole, the CEO of Strive Asset Management (NASDAQ: ASST), is set to speak at the Bitcoin Treasuries Conference 2026, taking place on September 28 in Manhattan. This event will gather around 300 participants who are keen to explore how public companies integrate Bitcoin into their treasury strategies. Among the other notable speakers will be Adam Back, along with Strive executives Jeff Walton and Ben Werkman.
Strive has recently made headlines with its innovative financial product: the first US-listed security that offers cash dividends every business day. Their Variable Rate Series A Perpetual Preferred Stock, identified by the ticker SATA on NASDAQ, initiated daily payouts on June 16, 2026, boasting an impressive annualized rate of 13%. This stock is expected to trade within a narrow range of $99 to $101.
By mid-July 2026, Strive's balance sheet reflected holdings of 19,900 BTC, valued at nearly $1.3 billion. This marks a substantial increase from around 5,000 BTC recorded in the fall of 2025. Notably, the company operates with a debt-free balance sheet, ensuring that none of its Bitcoin assets are tied up as loan collateral. A minimal increment of 18 BTC was added to its holdings in July 2026.
Having undergone a reverse merger, Strive Asset Management emerged as a publicly traded company focused on Bitcoin treasury management. Founded in 2022 by Vivek Ramaswamy, the firm shifted its focus to Bitcoin, underlining its commitment to shareholder value.
The significance of the Bitcoin Treasuries Conference cannot be understated. The previous edition led to a monumental $1.4 billion transaction, underscoring the importance of corporate asset strategies in the digital landscape. This year, it is poised to assemble CFOs, treasury managers, and fund allocators concentrating on digital assets.
For investors, Strive presents a dual opportunity. Through its public equity, it offers direct exposure to Bitcoin price movements while also catering to income-focused investors with its daily-dividend stock. By financing Bitcoin acquisitions through equity rather than debt, Strive effectively shields itself from margin calls and liquidation pressures.
This material is informational and should not be interpreted as financial advice.
