T1 secured a convincing 2-0 victory against GAM Esports on July 15, advancing to the playoffs of the Esports World Cup. This event, running from July 6 to August 23 in Paris, has an incredible $75 million prize pool, marking a significant milestone in the esports arena.
In a groundbreaking development, cryptocurrency firms Coinbase and Bitget have become the first-ever sponsors of the tournament, thanks to new French regulations. This collaboration aims to engage a younger audience that is familiar with digital assets. Coinbase has even launched its prediction market platform, where substantial trading volume was noted prior to the match, with many betting on T1's success.
Of the total prize pool, $30 million will go towards the Club Championship, rewarding teams based on their performances across various games. Additionally, a $20 million fund is set to be shared among 40 participating organizations, providing financial backing irrespective of their tournament outcomes. T1, home to the famed player Faker, is well-positioned to make a strong run in the knockout stages.
As interest in esports grows, it mirrors trends seen in traditional markets, with platforms like Polymarket previously making waves during the 2024 US election cycle. Coinbase’s involvement in this $75 million event highlights the increasing intersection between cryptocurrency and competitive gaming, paving the way for future collaborations.
This article is for informational purposes only and does not constitute financial advice.



