Ricardo Salinas, the chairman of Grupo Salinas, has stepped forward as the lead investor in a new venture, ORANGE JUICE, which has successfully raised $40 million. In an announcement made on July 15, 2026, Salinas emphasized the importance of cash flow in today's uncertain economic climate, stating, "Cash flow is king, and you cannot count on governments to protect the value of your money. This company is built on both, cash flowing companies and a Bitcoin treasury. That is why I am backing this team." The firm is designed to acquire small businesses and use a portion of their profits to invest in Bitcoin, presenting an alternative model compared to traditional private equity funds.
ORANGE JUICE plans to focus on businesses with annual cash flows between $1 million and $10 million. This unique approach allows sellers to receive a combination of cash and equity, enabling them to maintain a stake in future growth. Founding partner Nico Lechuga noted, "Building a business takes decades. Founders deserve more than one path when it’s time to transition ownership." The company's strategy is to hold investments long-term rather than flipping them for a quick profit.
Ruben Zweiban, who brings extensive experience from roles in the military and investment banking, will oversee daily operations at ORANGE JUICE. With a background that includes time as a Navy SEAL and serving as chief investment officer for a billion-dollar family office, Zweiban is well-equipped for the challenges ahead. His diverse experience will be crucial in guiding the company towards its goals.
The funding team comprises several notable figures from the Bitcoin sector, including Jeff Booth and Lyn Alden, both well-respected for their insights in macroeconomics and cryptocurrency markets. Together, they aim to use the retained earnings from acquired businesses to feed into the Bitcoin treasury, potentially revolutionizing the way small businesses interact with cryptocurrency. This model not only supports sustainable business growth but also promotes increased adoption of Bitcoin in traditional business practices.
This article is for informational purposes only and should not be considered financial advice.
