This week, jewelers in India have reduced gold prices by as much as $19 per ounce, a move driven by extreme price fluctuations that have frozen retail buying. In contrast, China's central bank continues to ramp up its gold reserves, illustrating divergent market strategies in these two major Asian economies.
As Indian consumers hold back on new purchases, retail activity is shifting towards trading in old jewelry, which reduces the need for jewelers to restock frequently. Consequently, this trend has resulted in elevated discounts on gold. Figures from the World Gold Council indicate a significant 19% drop in Indian jewelry demand year-over-year during the first quarter of the year, even as interest in investment bars and coins has grown.
Chinese Gold Purchases Persist
The People's Bank of China reported adding 480,000 ounces of gold to its reserves in June, maintaining a buying trend that has now lasted for 20 consecutive months. This ongoing accumulation is among the most consistent since 2015, reflecting China’s strategy to diversify its foreign reserves away from the dollar. The total amount of gold held by China now stands at approximately 2,346 tonnes, making up under 10% of its total foreign-exchange reserves.
Despite general cooling in gold demand, China's steady purchases are helping to provide some stability to spot prices. Analysts at JPMorgan have recently adjusted their price targets downward for the fourth quarter, highlighting some softer momentum in the market, though the influx of purchases from China continues to buffer against price declines.
Hong Kong's Aspirations as a Gold Hub
Meanwhile, Hong Kong is taking steps to enhance its status as a regional gold trading center. A new central clearing system for gold was introduced on July 7, eliminating trading fees for a year in an effort to attract banks and bullion producers. This initiative has already led to record trading volumes on the new dollar-denominated futures contracts.
As analysts observe the landscape, they will be looking to see if Chinese gold purchases can continue to offset the sluggish demand from India. Investors are currently weighing gold's appeal against emerging investment trends, including cryptocurrencies, as they seek to secure their portfolios amid market volatility.
This material is informational and not financial advice.



